Problem Statement
With Health.Online as an existing online health consultant platform, there is no way people can book an appointment online or have a layout for insights about health in one place. Our main issue is to bring the issue of underrepresentation to the center of online booking. It was also difficult to understand which doctor to consult as there were no profiles online for a patient to visit. It is also essential to understand how different individuals perceive needs to convey to a particular doctor.
Role
UI / UX Design
Understanding target audience
Tools
Type & Timeline
3 months
Product Design
UI/UX
Figma
Balsami
Target Audience
Patients
Primary
People having health concerns, different medical condition, nutrition concerns are the primary audience of the company. There is no particular age group to be targeted. Everyone faces various medical issues, health and fitness consultancy over their lifetime. Thus, health.online serves everyone’s needs.
Doctors
Secondary
Currently there are 150+ specialist connected with health.online from the world wide. Health.online connect with various specialist and builds a community of doctors to provide right treatment by providing an option of partnering with them.
Readers
There are 1000+ blogs currently on the health.online website. Blogs regarding home remedies, symptoms of a medical condition, nutrition, fitness, and parenting that serve the health readers. Thus they are the tertiary audience.