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Side Projects
Muses, experiments and past projects
Perfect Pantry Logo:
Yellow is a master food color. It is supposed to evoke the taste buds and stimulate the appetite. The logo designed for a food management App showcases both green and yellow are also effective at grabbing attention. Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green also has strong emotional correspondence with safety.
Dance to Express Logo
The logo designed for a personal website includes a sign of dance & freedom. The gradient of red and blue signifies power, passion & ambition. Incorporating it in my logo of a dance website also shows elegance and glam.
NikhRi Logo
Logo for handmade soap designed for a merchandise store. Green in the logo showcases freshness & health whereas, yellow is eye-catchy for the brand. The brand name "NikhRi" is a Hindi (Indian language) word that means bright & glowing.
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The D'SA candles
The logo for Instagram influencer in candle-making depicts the personality of the brand. The bright colors explain the motive of the brand to spread lights and colors in the houses of the customers. The brand tagline "handcrafted by love" gives a direct message to the audience that candles are handmade.
Logo Design Projects
A collection of Logo Design for diverse brands and personal projects.
Logo Design
D&T Logo:
The logo designed for a personal website includes a D&T that represents the name of a person. The color orange & brown is associated with enthusiasm. This color is said to activate the brain activity combination of friendliness and makes it great for inspiring consumers to take action.
Social Media Strategies & Campaigns
Social Media campaign for NASSCOM Product Connect, an Indian software B2B brand.
Social media strategy & campaign
Objective
A B2B brand named NASSCOM is a platform that nurtures and grows Indian software product companies. They have their social media presence on Facebook, Instagram, LinkedIn & Twitter. NASSCOM Product Connect aims to sponsor tech startups that have potential in the market. Promote related posts, trends (Bitcoin, AI, tech trends) on social media. Emerge 50 events is one of the popular tech start-up events.
Stratergy
The plan was to conduct announcement posts, countdown posts, tweet chats, announcing the speakers on the website. Created posts to increase registration for the event, created quiz, live speaker posts to engage the audience.
Results
The organic exhibition registration increased by 25% than the last year. It also helped increase the number of followers & reach the target on social media. The tweetchat with a tech expert gave an engagement of 8%. The footfall of the live event promoted on Instagram, Twitter and Facebook were 50% high on the event day.
Social Media campaign for Saviesa modular kitchen , an Indian B2C brands
Social media strategy & campaign
Objective
A new modular kitchen brand was to be positioned on social media. The channels include Facebook, Pinterest, Instagram, YouTube & LinkedIn. The aim was to gain 2,00,000+ followers on Facebook in one month and position the brand on other channels. The new brand was also a part of India's biggest furniture showcase event & wished to have a footfall for the event through social media.
Stratergy
The plan included setting up new social platforms. Create Facebook signing for the event on Facebook for the people visiting the exhibition to increase the followers, Share live furniture exhibition content, showcasing the catalog & products on various channels.
Results
The organic exhibition SignIn helped increase the followers & reach the target of 2,00,000+ followers on Facebook in one month. The Pinterest viewers increased in a month 30%, A contest on Fathers Day brought about an increase in footfall on Instagram. Various videos posted on YouTube had a boost in viewers.
Social Media campaign for Olympic Gold Quest , an Indian Olympic training institute
Social media strategy & campaign
Objective
Stratergy
An Olympic training institute in India named Olympic Gold Quest wanted to cover the 2018 Asian Games & Commonwealth Games on social media. The aim was to promote and appreciate the International Indian Olympic participants of India getting trained in the institute on social media.
The plan was to promote the Indian Olympic participants & engage people by entertaining them with the live scores and winners of the 2018 Commonwealth & Asian Games. Twitter, Facebook & Instagram were the social media considered for the promotions. Emailers made were shared with the sponsorers & investors to share the scoreboard of the winners and achievements by the team. Pre-event activities include interviews, boomerangs of the players, the countdown to the event posts, training of the athlete videos, stories of the athletes, during the event include live-tweeting, stories, scoreboard, post events include winner announcements, thoughts of the winners & more.
Results
Promoting the upcoming event with athletes achievements, routine and preparation for Asian Games & Commonwealth games 2018 season helped to boost the followers, impressions & reach on Instagram, Facebook & Twitter. The pre-activity events helped to rice in followers on Twitter & Instagram by 20% & 15%. The live score on Twitter helped the rise of the reach to 65%.
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